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Fresh Bounce and it’s quest to navigate the global pandemic!

January 2020

The year 2020 was a chaotic one, with the world falling prey to the pandemic. Fresh Bounce among the many companies was affected by the crashing economy, social distancing and the huge shift in consumer’s lifestyle and consumption patterns.

While many fought to survive, Fresh Bounce saw this as an opportunity, a blessing disguise to put their plans into motion and improve every possible aspect of the business. Hasitha Rodrigo (Managing Director - Fresh Bounce) says, “As a company, we have been facing challenges of all sorts from day one. So, this isn’t a big enough shock to slow us down. That is why we look to improve, rather than looking to survive regardless of the situation.”

Reminiscing the company’s challenging beginnings, Hasitha pointed out the difficulties they faced, trying to stay afloat financially: find appropriate investors and make the right business connections. The credit for the emerging as a stable holding company goes to the team, who had a winning attitude right throughout the journey and takes every obstacle as an opportunity to showcase their creative capabilities.

Solar World on one hand was struggling to acquire the needed imported resources and faced hesitation from consumers, who were going through major stress due to the economic downfall. The energy that crises that has cropped up simultaneously, pushed the team to introduce innovative solutions in order to provide more value to the customers.

UKSIC on the other hand had a surge of student inquiries, which helped the company with their sales, while proving the needed information to build intellectual properties. “We have kept the first 5 years of UKSIC to collect the necessary information, that would provide the base for us to open our own university in Sri Lanka. The ideal university with the most in-demand curriculum and choice of courses” says Hasitha.

One of the most embraced changes across Fresh Bounce was the improved digital platforms, which aligned well with the changing consumer and the company’s core beliefs and Digital marketing strategy. Elaborating, Hasitha says, “From day one, 60 - 70% of our activities were based digitally. In order to stay true to our environmentally conscious projects like Solar power, we refrained from printing any marketing material as well. Even any Q and A sessions/ workshops for UKSIC were hosted virtually. In a nutshell, we were ready for this digital revolution in Sri Lanka before it happened!”